What would My Feed, My Way do?
It would require social media platforms that recommend content to offer a tool that lets users decide what kind of feed they see. The Government announced it on 12 September 2026. As described in submissions to the Senate inquiry, users could switch between a recommended feed and a feed made up of accounts they follow.
How does it fit into the Digital Duty of Care Bill?
The Bill would let the Minister require an online service to provide a "user empowerment tool" (section 27A). That is a tool that lets a user manage how a service's design features work for them. The Government released a draft instrument with the Bill that would make My Feed, My Way the first use of this power.
Who would it apply to?
The draft applies to social media platforms that use a recommender feature for content. The Minister has described it as giving people over 16 a choice about what they see in their feed. It is not aimed at business websites, online shops or blogs.
Is My Feed, My Way law?
No. As at 14 November 2026 the Bill has not passed the Senate, and the instrument is an exposure draft. It could not be made until the Bill is law. See where the Bill is up to.
Does it affect my small business website?
Not directly. A business website is not a social media service, so the tool would not have to be built into it. The Minister's power is wide enough to name other services later, but the Minister must first be satisfied a tool is necessary to protect users from harms linked to a design feature.
Could it affect my social media marketing?
Possibly. If many people switch to a feed of accounts they follow, posts may reach fewer people who do not already follow your business. Nobody knows yet how many users would switch. This is our own view, and paid advertising is treated separately in the proposal as described in submissions.
What is the penalty if a platform does not provide the tool?
The same maximum as the rest of the Bill: 60,000 penalty units, which is up to $109.2 million for a company. The Bill also says a tool must be prominent and easy to use.
How is this different from the under-16 social media ban?
The under-16 rules keep children off age-restricted social media platforms altogether. My Feed, My Way is for people who are allowed on those platforms and gives them control over the algorithm. Compare the Digital Duty of Care and the under-16 ban.
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Last updated 14 November 2026